Tesco has been accused of religious discrimination after the company ordered the founder of a Jedi religion to remove his hood or leave a branch of the supermarket in north Wales.

Daniel Jones, founder of the religion inspired by the Star Wars films, says he was humiliated and victimised for his beliefs following the incident at a Tesco store in Bangor.

The 23-year-old, who founded the International Church of Jediism, which has 500,000 followers worldwide, was told the hood flouted store rules.

But the grocery empire struck back, claiming that the three best known Jedi Knights in the Star Wars movies – Yoda, Obi-Wan Kenobi and Luke Skywalker – all appeared in public without their hoods. Jones, from Holyhead, who is known by the Jedi name Morda Hehol, said his religion dictated that he should wear the hood in public places and is considering legal action against the chain.

The quote of the day:

“If Jedi walk around our stores with their hoods on, they’ll miss lots of special offers.”

May the Force and the Power of Cheese be with you!




  1. Somebody says:

    “Actually, now that I think about it, they’re more like the Bilderbergers or Freemasons.”

    Well, I for one will welcome our new Sith overlords.

  2. # 18 qb

    Does she give the news?

    Is there a link?

  3. Stinker says:

    #18 Thanks for the smile! Well done!

  4. farceiswithyou says:

    It’s like those people who spend hundreds of
    hours learning the Klingon ‘language’.

  5. Rick Cain says:

    Jedi should always respect the customs of foreign planets. After all they are not only keepers of the peace, they are emissaries.

  6. Benjamin says:

    Wasn’t the only Star Wars character who wore a hood constantly the Emperor? He was really a Sith Lord and was evil. The good Jedi would have just used his mind trick to be able to wear his hood.

    Anyone under the impression that the headquarters of the Jedi religion is in this guy’s mother’s basement? Seriously, this is worse than the Church of Shatner types. http://shatnerology.com/ At least they have a sense of humor.

  7. Mikey says:

    What can you say? Sith happens!

    I bet whatever went on here the guy certainly wasn’t shopping for condoms!

  8. BigBoyBC says:

    Pardon me for exposing my Star Wars geekness, but, I seem to recall “Jedi” only using their hoods when they were outside, and dropped them upon going indoors.