‘Ho White’ Australian Beer Ad Angers Disney – Slashfood — The boys down under will get a taste of Disney justice.

An Australian beer advertisement has reportedly ticked off Disney because it features a Snow White lookalike lying in bed blowing smoke rings with seven undressed dwarves. The ad campaign for Jamieson Brewery’s Raspberry Ale was created by the Australian advertising agency The Foundry to promote the beer as “anything but sweet” with a maiden they call “Ho White” and seven dwarves.

The Walt Disney Co., who licenses the usually wholesome character, quickly noticed The Foundry’s online and print marketing, the Daily Telegraph reports. The Foundry said it had “a little bit of contact” with Disney over this adults-only version of Snow White.

  1. Roy Wally says:

    Ooooo don’t piss off The Mouse!

  2. t0llyb0ng says:

    Saw Bambi, Snow White as a little kid. I am 55. That they are still “copyrighted” is absurd.

    Read 1984 as a fifth grader in approx. 1965. That the string “Big Brother” is protected & that the asshole that owns the copyright & did not write the book & sued producers of TV shows for millions is absurd.

  3. Cap'nKangaroo says:

    I wonder if Disney sued the makers of the “Snow White and the Seven Dwarfs” p0rno movie. It had real little people and real sex. I think it was French and the evil queen was kinky.

    Or so I’ve been told.

  4. Breetai says:

    Who needs copywrite when your legal department when you can outright purchase the government to make your copyright eternal.

  5. Thomas says:

    Wait a minute. Disney has a copyright on THEIR representation of Snow White; not Snow White itself. The Snow White story goes back much further than Disney and certainly further than 100 years. Frankly, I don’t know that Disney has much say in this one.

  6. Hmeyers says:

    @ Thomas

    Parcheesi is 500 year old game invented in India, but none the less it is copyright Milton-Bradley.


  7. Rich says:

    Question: Which is the only dwarf not present in the bed?


  8. bobbo, international pastry chef and copyright expert says:

    #6–HMyers==well said. I also note that similarly, it was Cinderella that ate the apple. Why doesn’t Disney sue Apple over infringement via their usurping logo?

    Yes–10years max on that stuff==violation of free speech/commerce otherwise.

  9. bobbo, international pastry chef and copyright expert says:

    OK–I call brain fart. Note my nick has never included fairytale expert. You can only assume that when I respond to Alfie. HEY ALFIEEEEEEEE !!!! Have you been carted away? Rest easy and recover. Be good to yourself.

  10. Wretched Gnu says:

    Uh… Does Disney own folklore now?

    The girl in the picture looks nothing like snow white, and the 7 dwarf thing belongs to a centuries-old fairy tell — one iteration of which was the Brothers Grimm, which will be around a lot longer than Disney’s tripe.

  11. chris says:

    I wouldn’t back down if I were them. My understanding is that you are only infringing if people reasonably couldn’t tell the difference between theirs and yours. Making fun of something is protected, otherwise MAD magazine would have been shut down long ago.

    This might eat up a few years, but I’m betting you’d come out ahead in dollars.

  12. Mr. Fusion says:

    Snow White is in the public domain. I think Disney has a big job convincing anyone that their version deserves any more protection than the public domain version.

    But they will try.

  13. Somebody says:

    “I think it was French and the evil queen was kinky.”

    No, Kinky was the 3rd dwarf.

  14. chris says:

    Horny, Spanky, Kinky, Dirty, Easy, Herpes, and … what was the last one?

  15. snowman says:

    This was predicted by Mae West’s quote:

    “I used to be Snow White, but I drifted.”

  16. amodedoma says:

    Grumpy, looks pretty grumpy after getting it on with Ho White, guess he doesn’t like sloppy seconds.

  17. soundwash says:

    Disney should be deleted.

    It has created more mutants and warped minds in it’s short existence than the sun could have ever hoped to create during an extended solar minimum of equal length..

    (science humour)


  18. Rick says:

    First Disney gets into the world of bridal jewelry, and now this! Unfortunately, this parody does poke too much fun at the charming and innocent brand that is Disney. And that Snow White must have lots of energy – at least seven times that of a normal woman.



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