Could you imagine if these companies were required to disclose health risks in their advertising? They’d become like all the pill ads on now. “Don’t spray Pledge into your mouth if you are pregnant, taking Viagra or have a brain.
The dirty little secrets of Glade, Pledge and Windex are all coming clean courtesy of venerable consumer products company SC Johnson. The Racine, Wis. outfit said last week it had launched a new website that lists the ingredients of more than 200 of its products. The WhatsInsideSCJohnson site represents the most significant disclosure to date of the ingredients found in household cleaning products.
Lack of disclosure has been a key complaint of green activists who have often alleged that many household cleaners contain toxic ingredients. Equally important, these environmental do-gooders have charged that some supposedly green products contain ingredients that are either unsafe or suspected of having strong health effects on people.
SC Johnson becomes the second major consumer products company to take this step. Clorox (CLX) actually began disclosing ingredients last year. The latest move puts huge pressure on Colgate-Palmolive (CL) and Procter-Gamble (PG) to make similar information available online to consumers.
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Current U.S. laws do not mandate full transparency on ingredients of cleaning products. Manufacturers have long claimed that revealing ingredients would release key trade secrets and make it easy to ascertain chemical formulas for these products. Environmental groups have long claims that this exclusion for products that are used in so many homes has allowed cleaning and beauty products companies, in particular, to foist unhealthy products on unsuspecting Americans.






















