PITTSBURGH (KDKA) — What if you could eat a plate of French fries, loaded with calories, and not absorb the fat because of what you’re drinking. “Yes, I want it,” exclaimed one woman in Market Square.

Well, that’s exactly what PepsiCo is selling in Japan; and, so far, only in Japan. “I definitely need it as I get older,” one man told KDKA money editor Jon Delano.

“I think it’s a great idea, but I’m a little concerned about what they’re going to put in it.” What’s in it is obviously important. It contains an additive called Dextrin, a fat-blocking fiber that is supposed to keep the body from absorbing fat and lower cholesterol levels. That’s a claim that the Food & Drug Administration has not yet bought.

But if it does, as a marketing tool, a Pepsi drink that blocks fat could be a winner. “If you read some of the product claims, there’s one thing I saw that says you’ll be able to eat a piece of chocolate cake and it won’t be absorbed,” says Point Park University business professor Elaine Luther. Prof. Luther, who also once worked for a drug company, says the additive could act like a laxative.

“If you’re not absorbing it, it has to go somewhere,” she adds. And that does not appeal to some. “That’s really disgusting. That’s just really gross,” one woman added. But a Pepsi ad in Japan suggests you can eat both pizza and hamburger – as long as you drink Pepsi Special.

Severe anal leakage will be an obvious plus!

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