Sky Deutschland has developed technology to transfer adverts from train windows directly and silently into commuters’ heads. Passengers leaning their head against the window will “hear” adverts “coming from inside the user’s head”, urging them to download the Sky Go app.

The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google’s Glass headset, to pass sound to the inner ear via vibrations through the skull.

A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: “Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message.”obey-poster-skull-monster

The voice comes from a Sky-branded transmitter made by Audiva that is attached to the train window.

BBDO spokesman Ulf Brychcy told the BBC: “If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible.

It won’t be long now.



  1. MikeN says:

    Windows have been talking to me for years. It’s called YouTube.

    http://youtube.com/watch?v=QSO1ZaweL3o

  2. kiwini says:

    Nice find, Mr. Mike!.

  3. noname says:

    Great, you can’t even rest your head against a hard surface without being harangued to buy something!

    America 2.0, building a better consumer…

    • pedro says:

      What america 2.0? It is Germany! Guess that Deutschland thing threw you off, huh?

      • noname says:

        Naive, aren’t you!

        You believe this can’t appear on the Bart, Metro or a subway near you?

        You believe Madison Ave can pass up a chance to make a buck on this?

        Still naive and sad pedro, as ever!

        Bone-conduction is not new; in fact Google Glass is also pioneering this! So, again I say, welcome to America 2.0.1!

        • pedro says:

          Google? You have ant idea how old bone conduction tech is?

          I don’t know why did I make that question because you obviously have noidea

  4. deowll says:

    What do you want to bet somebody will figure out if they break/cut the wire they can rest in peace? If you want people to take mass transit this isn’t the way to do it.

  5. Mr Diesel says:

    Just take a speaker and put it against the window and play Rammstein.

  6. mainecat says:

    The pr0n industry will do the same with condoms.

  7. Tim says:

    Well, people who rest their face upon the glass in a public bus will probably enjoy being edumacated as to the latest zit cream.

  8. AdmFubar says:

    well now that we know winder listens to ya (as well as any closed source os) it shouldnt surprise they will brain wash you with windows that talk

  9. Dallas says:

    McCullough, I hope you get the care you need.

  10. Benjamin says:

    That loose wire is just waiting for someone to clip it. Even a pair of nail clippers or wiggling the wire back and forth will take care of the problem. You don’t even have to take out a knife or wire cutters.

  11. Jake says:

    Good find.