Photo of the Week — IKEA Makes Social Commentary

By John C Dvorak Thursday April 13, 2006

So IKEA names its computer desk the “Jerker?” Is this specifically for chat room mavens, programmers, the MIT Media Lab or what? Are you kidding me?

14 Comments

Jim says:

4/13/2006 at 10:43 pm

Say it ain’t so”

http://www.ikea.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10103&storeId=3&langId=-15&productId=47022
Stephen Donner says:

4/13/2006 at 11:34 pm

Could it possibly mean something in its native language?

(I truly do not know, just a speculation, but gasp: what a novel concept!)

And if not, of course, yeah, that’s pretty poor word choice.
Emil says:

4/13/2006 at 11:47 pm

HAHA Jerker is a swedish name (ugly one though). Kinda funny.

But the the actual name “Gun Hellsvik” are soo much cooler.
Marten says:

4/14/2006 at 4:28 am

As Emil said, it’s a swedish name. But in english it’s priceless 🙂
RTaylor says:

4/14/2006 at 4:32 am

I wish I had a store near me, I need a couple of those desks at that price.
AC says:

4/14/2006 at 5:00 am

What makes it even more hilarious are the care instructions:
Wipe clean using a damp cloth and a mild cleaner.
Wipe dry with a clean cloth.

There you go, the only accessories you need are some tissues and moisterizer.
Mr. Fusion says:

4/14/2006 at 5:32 am

I don’t know and I haven’t researched it, but the sign is in dollars, $. I thought Sweden used the Kroner (sp) which is k

Anyone ?
blastum says:

4/14/2006 at 6:07 am

I’ve got the Jerker. Solid, good quality, cheap price, the best computer desk I’ve ever had. I think Ikea has a lot of fun with its names, because many are pretty funny.
Andy says:

4/14/2006 at 6:25 am

Yes, it is a Swedish name, and it’s pronounced “Yerker”. Maybe Ikea keeps the name for the US market because it attracts a lot of attention!
Mike Borginis says:

4/14/2006 at 6:25 am

It’s the only IKea furniture that survived my move, the rest was cheap crap that fell apart and went out in the trash
joshua says:

4/14/2006 at 1:30 pm

there’s a new, big IKEA store just up the road from me……have to go get a couple of those….they look cool.
site admin says:

4/14/2006 at 9:50 pm

Now I’m thinking I shoudl buy one!!