Nude women blind men to price tags

Advertisers have known this all along, but now it is scientifically proven: men who are exposed to naked women stop paying attention to prices.

According to a report on Tuesday by Flemish broadcaster VRT , a study by the University of Leuven found an inverse relationship between testosterone levels and price awareness among males.

The “naked women” effect is particularly strong among machos, the study found.

“Machos usually tend to be tough negotiators, but advertisements featuring naked women turn them into gullible sheep,” said Siegfried Dewitte, a professor of economics who carried out the study.

Gullible sheep, eh? I wonder how a pig wearing lipstick would do…




  1. Springheel Jack says:

    Well, that should make the libs stop torturing themselves with second-guessing over not placing Hillary on the ticket instead of Biden. An Obama/Clinton ticket would have done as bad as or even worse than the Obama/Biden ticket. Of course, they will claim the only reason Palin won is because she is sexy.

    The Demolibs are so obsessed with symbolism and racial politics that they clean forgot a presidential candidate needs to present some actual policy ideas. Lofty rhetoric and soaring speeches (from a fellow who wrote not one, but two autobiographies before he was forty) isn’t how people choose presidents.

  2. xr says:

    Wasn’t it already known that thinking of sex (which looking at naked women most likely induces) inhibits the cognitive function in men?

    Anyhow… this has IgNobel prize written all over it :).

  3. Ah_Yea says:

    P-A-L-I-N!

  4. JimD says:

    What ?! By using the “pig wearing lipstick” phrase are you trying to DISPARAGE THE RACK OF REPUKE UBER-BITCH PALIN ??? I think the Women won’t take her seriously as a woman until she has a crying fit, but then people might wonder if we would want to have CRYING IN THE OVAL OFFICE AT 3 AM !!! (Assuming of course, the McCain steps aside, or dies due to banana peels underfoot, and Palin becomes the top candidate before the election, as the Repukes are wishing !!!)

  5. Ah_Yea says:

    “dies due to banana peels underfoot”.

    That would happen only if Hillary were VP.

  6. JulioHM says:

    I wonder who actually thought that needed any more proof?

  7. prophet says:

    We must start a fund raiser for that poor women in the picture. She has no nipples! Funding to end a society where we allow people to suffer the indignity of not having nipples!

  8. mthrnite says:

    Nice boobies there… still, I didn’t click on even one Google Ad. So either I’m gay or the study is flawed. Then again, I do visit this blog daily… and it’s not likely for the intelligent political discourse, so, it must be the boobies after all.
    YAY BOOBIES!!!

  9. Stephanie says:

    #7, you should take a look at a Victoria’s Secret catalog sometime. Many of the pictures of the chicks in there show no nipples. It’s weird.

    Women are the smarter of the two sexes and this is just one more thing that proves it.

    Boobs = Bargaining Tools

  10. Greg Allen says:

    I took marketing psychology in University, a little, and I remember them saying that there is declining return on nudity in ads.

    Basically, too much nudity changes the focus from your product to the nudity itself.

  11. natefrog says:

    “…This just in: Captain Obvious has just arrived to point out the trivially apparent and save the day!

    …And in other news: The sun rose today, water is wet, and Sarah Palin is still a bitch.”

  12. admfubar says:

    #8 ads??? there are ads on this site? ads are nothing but white noise to me. I kinda tune them out..

    and this lipstick on pigs thing…… it is an insult to pigs everywhere..

  13. Paddy-O says:

    Nude women blind men to price tags

    Considering that I’ve never walked into a retail store staffed by good looking NUDE women, this study is irrelevant.

  14. ECA says:

    SCIENCE??

    And what has the corp industry and MOVIE industry been showing for the LAST 50 years…

  15. Dave W says:

    Since nobody got the right answer, we will award the prize to the girl with the biggest tits! – Monty Python

  16. amodedoma says:

    When I came to Spain to live 20 some years ago the first thing I noticed was naked women in the publicity, then I went to the beach and saw all those young beauties topless, and yeah at first I got a rise out of it. But as with everything else, you get used to it. Good thing too, first time at the beach I got a bad sunburn on my back trying to hide my ‘arousal’.
    This supposed effect might be true for machos that aren’t immersed in a society with more relaxed sexual mores and taboos, but for those of us here in Spain (home of the MACHO) it’s no biggie!

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  18. dave26027 says:

    Naked women make men forget high prices? DUH! Isn’t that how hookers make money? Well, exept in Texas where the sheep standard has not been replaced by human females. Yet. Undernourished hookers and nervous ewes..


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