1gb MP3 player = $350

The chief executive of Sony says his company intends to “bring back some of the wow factor” with new products that included a music player with robotics technology and a PlayStation 3 video game console that includes networking services.

Howard Stringer…said Sony had recovered from its past financial problems after almost three years of restructuring. “The next cycle is actual innovation,” Stringer said.

Will they reopen research facilities they shut down?

Stringer talked proudly about Sony’s latest OLED-TV technology and its robotic music player, dubbed Rolly. Rolly, which went on sale this year, is a rolling dancing, egg-shaped music player that flaps its lidlike ends and flashes lights.

I won’t be waiting in line for an 11″ OLED-TV set for $1,700, either.



  1. Jägermeister says:

    Wow factor as in… rootkit wow?

  2. mim1c says:

    More like the WTF factor …

  3. the answer says:

    Only way I’d pay $350 for that MP3 player is if it turns into a Qrio and dances to the music. That’s the kind of robotics technology I wanna see. It is interesting looking I will give it that, but it needs to be within the grasp of today’s price tags, or at least slightly.

  4. Improbus says:

    I see no reason to break my Sony boycott.

  5. Usagi says:

    $350? It must have blu-ray capabilities!

    It should project life-size holograms of bikini-clad women dancing to the beat…

  6. Mazinger says:

    How about high-quality products? That would be “wow”.

  7. Ron Larson says:

    Yea. Good luck with that. As long as the tail wags the dog over there, they are only going to produce crippled products.

    What I mean by “Tail wags the dog” is the fact that Sony’s music and movie division’s paranoia over “piracy” dictates horrible DRM schemes on Sony’s consumer electronic side.

  8. Angel H. Wong says:

    #7

    Amen!

  9. Shubee says:

    I’m afraid that Sony really laid an egg with that one.

  10. hhopper says:

    #9 – Shubee – Har!

  11. Balbas says:

    If it vibrates to the music, it’s just big enough to fit inside … inside …

    😀

  12. Balbas says:

    … inside without falling out.

  13. Jägermeister says:

    #12 – Balbas – If it vibrates to the music, it’s just big enough to fit inside … inside …

    the Goatse guy’s back entrance…

  14. John S says:

    WOW I cannot believe Sony did not learn a thing from the last round.
    Sony has always been stuck on itself even way back when Betamax was fighting with VHS. Of course we know who won that fight.
    I think the mindset of consumers has changed. Sony built some of the best audio and video equipment! I remember back in the 80s and 90s that if you wanted a great TV you bought a Sony. Now days everything come from China and Yes some of it is good but a lot of it cuts corners in places where you won’t know until it runs out of warranty. Seems cheap is what people can afford these days. Sony just can’t do cheap very well.

  15. ibdense says:

    Go long!

  16. Pickle Monster says:

    The whole MP3 thing and its popularity proves that the music listening public (whether they bought it or stole it) doesn’t give a rat’s ass about the overall quality of the sound as it is reproduced by this technology.

    (and I guess that goes for much of the content, too)

    “90% of everything is crud” – Theodore Sturgeon

  17. TIHZ_HO says:

    More like “WTF factor”

    Cheers

  18. BubbaRay says:

    Some of the products from the CED still rock — noise canceling headphones, some receivers / amps, a few TVs. Perhaps the CED hasn’t gone bonkers yet.

  19. awesomeduck says:

    I have to ask…does that thing vibrate too?

  20. mike cannali says:

    Let’s see, you get to rent the music by the hour too.


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