Brand Autopsy: Vacuous and Idiotic Annual Reports — Without comment.
It’s spring time and besides being the season for March Madness, it’s also the season for companies to issue Annual Reports. And the authors behind Why Business People Speak Like Idiots have turned their attention to showcasing the most vacuous and idiotic shareholder letters from 32 of the largest corporations in America.
They’re calling it Manure Madness and are conducting a Tournament where the ultimate vacuous and idiotic shareholder letter will be rewarded with their 2005’s Shining Beacon of Business Idiocy.