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Yes, that’s right. The MPAA mavens are so certain you’re going to love the “new” 3D experience you will dash out and buy your own designer 3D goggles.
The current high priest of the 3D digital revolution is Jeffrey Katzenberg, the former Disney Studios wunderkind who launched DreamWorks with Spielberg and David Geffen 14 years ago and now enjoys sole command of his own diocese after DreamWorks Animation was spun off in 2004. Katzenberg is under no illusion about when his 3D epiphany occurred. “It was a few years back and I went to see The Polar Express in IMAX 3D,” he says. “I walked out of the theatre and realised this was something that could be a big opportunity for the movies and for our company. I had to learn more about it.”
And learn he did, hiring savvy directors and imbuing his staff with a passion for creating viable 3D cinema. This would evolve from the mid-20th century’s dual-strip projection systems and tacky red-and-blue cardboard anaglyph glasses, to a new model built on digital foundations, where each of us will eventually own designer-style polarised spectacles that we will take with us to the cinema.
And on and on and on.
The increase in cost to produce this crap will be passed along to civilians who already are staying away from movie theatres by the boatload. But, this “immersive experience” will make it worth it to you.
Uh-huh.
I thought the same thing after walking out of Jaws (4-?). Crappy movie but “fun” because of the 3-D and something you couldn’t really reproduce at home.
The extra cost has to be almost nothing? All you need to do is run two cameras at a time.
Camera rental and film stock is not a major expense in film==just an excuse if you don’t want to do it.
I notice an announcement even here on DU every year or so about 3D monitors and how they are available now and will be common in a few years. So, there is constant interest in the subject but various issues keep it from production. I’d think virtual environments would bring it on strong?
Sounds good especially with the 3d look coming from BluRay.
I work in the film industry and I cannot overstate the stupidity of the executives in this business.
I still hear these idiots in meetings, talking about how some day you will be able to click on an article of clothing, that an actor is wearing on a TV show, and be taken to a website to buy it. These guys are complete and utter tools.
My eyes never adjust to 3D images/movies, so I guess I won’t be seeing any of their movies in the future. I’ll invest those money instead.
3 JPV. The idea that anybody would ever purchase something they want by – what did you call it? – “click”ing on a screen is not just insane, it is physically impossible in my opinion.
RBG
Let’s see, I have a 100″ high definition 7.1 surround sound home theatre. And the reason I should go to a commercial movie theatre is…?
Maybe to see the way nature intended: stereo.
RBG
8-couldn’t agree more, and no matter the home theater setup, there are some films that have to be seen in the theater. the LotR trilogy comes to mind immediately. And what theater are you going to, #7, that only shows movies in stereo? Hell, I live in a city of only 300k and there are 4 theaters, all with all digital projectors and surround sound.
And the advances in 3D make these films light years ahead of previous generations of 3D. James Cameron, one of the finest filmmakers of our time, has fully embraced this new technology and you will see it in ‘Avatar’, his next film.
I watch movies, read books, and listen to records because of the content, not the fancy packaging. The hype over the fancy packaging is usually enough to convince me that I really don’t need to watch something.