a recent NY Times article says that all the negative publicity about outsourcing and offshoring has benefitted the industry.

Ironically, the anti-outsourcing clamor in the U.S. has actually turned out to be good for the outsourcing business. Partha Iyengar, research director for Gartner explains: “The backlash proved a gold mine of free publicity for Indian outsourcing companies,” and the U.S.-based CEO of iGate Global Solutions (operates in Bangalore, India) says: “The backlash issue made outsourcing so mainstream that even my barber was speaking knowledgeably about outsourcing.” (New York Times 14 Jul 2004)

This either gets filed under the BS category or no publicity is bad publicity or Gartner lies! I mean. does this “CEO” really go to a barber? And how come it’s always an Indian being quoted in these “buy India” stories?



  1. Anonymously says:

    Yeah, I’m going to say he probably goes to a barber. Not every CEO is Larry Ellison who probably blows $250 on his haircuts at some goofy salon. Many CEOs, in NYC at least, pride themselves on being old school when it comes to haircuts, and/or are cheapskates so they end up at barber shops.

    As for the Indian guy, it’s probably because as a research director with a focus on India, he probably has to know an Indian language. You know many people who aren’t Indian that do?

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