Even as the science of global warming gets stronger, fewer Americans believe it’s real. In some ways, it’s nearly as jarring a disconnect as enduring disbelief in evolution or carbon dating. And according to Kari Marie Norgaard, a Whitman College sociologist who’s studied public attitudes towards climate science, we’re in denial.

“Our response to disturbing information is very complex. We negotiate it. We don’t just take it in and respond in a rational way,” said Norgaard.
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Norgaard: In order to have a positive sense of self-identity and get through the day, we’re constantly being selective of what we think about and pay attention to. To create a sense of a good, safe world for ourselves, we screen out all kinds of information, from where food comes from to how our clothes our made. When we talk with our friends, we talk about something pleasant.

Wired.com: How does this translate into skepticism about climate change?

Norgaard: It’s a paradox. Awareness has increased. There’s been a lot more information available. This is much more in our face. And this is where the psychological defense mechanisms are relevant, especially when coupled with the fact that other people, as we’ve lately seen with the e-mail attacks, are systematically trying to create the sense that there’s doubt.

If I don’t want to believe that climate change is true, that my lifestyle and high carbon emissions are causing devastation, then it’s convenient to say that it doesn’t.