Google is trying to clean up its search results by cracking down on dubious Web sites that contain little content but lots of ads. The search giant has notified a number of Web publishers in the last few days that they will be dropped from its popular “AdSense” program starting June 1.
Google’s AdSense software has made it easy for advertisers to piggyback on any Web site – no matter how obscure – that attracts an audience. The easy money has led to a rise in “made-for-AdSense” Web pages that critics say clutter up the Internet and divert online searches. These content-free sites, which often are nothing more than links to other sites and a bunch of Google ads, exist solely to exploit AdSense.
Although Google still makes money off of these sites, they don’t like them because they hurt the quality of search results and reduce the “click through” rate for advertisers.
That should get rid of some of the garbage sites on the Web.
