This is a logo?
The organisers of London 2012 may have foreseen some of the criticism they have received since unveiling the Olympic logo – variously derided as an uninspiring emblem, a puerile mess, an artistic flop.
But yesterday evening, they were forced to pull the promotional video for the new brand from the official website after complaints from a completely unexpected quarter – Britain’s epileptics.
In the two and a half minute animation, the logo comes alive, springing from athletes’ bodies and bouncing vividly across the city, and one flashing section has triggered seizures.
It has emerged that eight people had suffered seizures and several people had contacted the charity Epilepsy Action to say they had been affected. One section of the film, in which a diver plunges into a pool with a multicolour ripple effect, is thought to have triggered the seizures.
The causes of photosensitive epilepsy have been known for decades. There are regulations just to prevent this. Sadly, no one at the agency producing the video appears to have known that.
Some of the criticism reacts to the more “suggestive” side of the logo.
The Goatse one was pretty funny.
That is the worst Olympic logo of all time.
“As the flow of complaints about the quality of the £400,000 brand gathered pace yesterday ”
400000 lbs! Man am I in the wrong business. I need to become an artist.
At least they don’t have to worry about anyone copying the logo and using it without permission. It’s hideous.
My first impression was that it was a pile of debris, or a collapsed building.
CRIPES!
Looks to me like someone was actually having a seizure while designing it.
The design team also has several members trying out for the Great Britain Olympic Peyote Button Chewing Team.
Great just what we need…more injurious art! Where’s Christo and his killer umbrellas when you need them?
As it happens this is the sort of thing you get when you allow Frank Gehry and the like to design prominent buildings As a native of Los Angeles, at least I know that our new concert hall will not look any different after the next big earthquake. (The sound is another matter.)
And then there were the guys who were paid six figures for designing a logo for the California Lottery. The came up with a big, gold colored “L”. I would have done it for $50,000.
Come on folks… use your vision. I believe it’s awesome.
20
12
2 with london in it – 0 with the olympic symbol
12
#1, moss, Thanks for the link. Clive should tell us how he really feels. Lisa Simpson, indeed!! Darn, I’m tired of cleaning spewed water off of my keyboard. 🙂
#6, DaveW, are you serious? A big gold colored L? I am in the wrong business. The governator should step in and relieve the lottery commission of their moranity.
#12 – I honest to God did not see ‘2012’ in there until you pointed it out! I just saw a jumbled mess. Wow.
Who has the time or energy to complain about an olympic logo?
Christ, people, get lives!
Come on guys! Haven’t you heard? The 80’s are back in!
Lisa Simpson is a kinky bitch.
#15 – Who was the time or energy to complain about people complaining about an olympic logo?
Christ, man, get a life!
#18, Who has the time or energy to complain about people complaining about people complaining about an Olympic logos? Cranky Geeks!
It feels so… 80s with those hot pink letters, I bet the crew from Saved by the bell will pop right out of nowhere.
This logo gets the Gold Medal for sucking. *bada-bing*
12. I saw the 2012 thing right from the beginning. I guess that makes me the smartest man in the room!!!! (popping suspenders, smiling broadly).
Its still uglier than two screwing armadillos.
The designer gets the Ultimate King Kahuna Moron Award.
23, Hop, I know how coveted that award is, and I’m glad that using the quantum signature series, you still get to keep it on the mantle. You are absolutely correct in awarding it, my grandniece could do better with crayons and printer paper!
The fact that it’s 2012 and that hardly anyone even sees it makes it not only ugly but extremely lousy design.
British cuisine in form of a logo.
Wow! They paid almost US$1M for that ?!?!?
#27….No….they paid almost US 200,000.00 for that. 🙂
I think what was worse than the logo was all the drivel the politicians and promoters came out with.
And for the record it cost 794,449.32 USD
how the F**k can that cost that amount of money. A child could create better than that in a morning of finger painting. I just don’t get it.
#28 – £400,000.00 = $790,769.94
why do people get epelepsie atacks from the advert??
here’s the video for those testing their seizure capacity. http://kingnutter.com/articles/view/327/