Another print publication has fallen victim in the struggling newspaper industry—this time, a magazine.
The Newspaper Association of America has ceased publication of Presstime, its print magazine. The May issue will be its last.The association will continue to publish the magazine as a digital edition. “Continuing the Presstime mission online is part of the transformation very much in line with the changes our members are making to their own businesses,” a NAA spokesperson told Editor & Publisher.
The decision to shutter Presstime’s print edition came this week as the association eliminated 39 staffers, or roughly halfof its overall workforce.
Is this irony or what?
Thanks, SmartAlix
I’ve always thought that the primary purpose of trade associations was to collect membership dues, publish a trade magazine and give members fake awards like “trade-of-the-year” etc.
The only way to remain a print publication is to stay off line. You can’t have both, and why would you?
If the content is good enough, people will give you money and ask that it be delivered to them by currier or picked up at the newsstand.