Given their insane daily revenues, they can afford lawyers the way MickeyD’s sues companies for using “Mc” in a business name.

Mobile developers that make games with sugary treats might soon get a call asking them to cease and desist.

Yesterday, GamesBeat reported that the U.S. Patent and Trademark Office approved the “Candy” mark for Candy Crush Saga developer King. While other companies still have 30 days to prove to the USPTO that this trademark will hurt their business, that’s not stopping King from going after certain games that prominently feature candied treats.
The company explained to GamesBeat that it won’t, however, go after every company that uses “Candy.”

“We have trademarked the word ‘Candy’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion,” a King spokesperson told GamesBeat. “We don’t enforce against all uses of ‘Candy’ — some are legitimate, and, of course, we would not ask app developers who use the term legitimately to stop doing so.”

  1. Speepy, Dopey and GRUMPY! says:

    ZZZZZZzzzzzz. …Wait. What?

    Lawyers looking to pervert more laws regarding copyrights and patents? Who wuda thunk it?! (HELLLLOOOO!!!! This is Amerika calling!)

    Wake me up when they get to the part with the Internet being perverted and where ISP’s will be allowed to do their evil bidding by circumventing net neutrality.

    (Try this first: )

    Good night.


  2. Jason says:

    Maybe Milton Bradley should sue since their game “Candyland” has been around forever…

  3. noname says:


    America doesn’t need any stinking living wage MFG jobs when corporate executives & lawyers have more modern lucrative avenues. Like suing for “being infringed” upon or better yet; financial engineering with stock buybacks to reduce share count and artificially improve earnings-per-share using monies from previous MFG profits. Why try and do some hard work and actually improve a company’s earnings like days of old, instead of reducing its shares, today’s financial engineering style!

    Heaven forbid the howls of Wall Street, if a company dares and go on a big spending spree and reinvest those profits back into its bushiness to position itself for the future!

    Today, it’s the rich man’s money and they need to hoard it now! Screw the country, screw the people who work for them, screw everyone but themselves!!

    Yes, it’s Darwin in motion; but, predators only survive on fresh meat! Once they exhaust the supply, they’re done. Predators don’t grow their next meal; they only take what they can find!

    There is no cycle of life when you don’t reinvest profits back into your business; as America is now learning!

  4. Ray says:

    No no no no no,

    I have no objection to the app – the envy business model – the company itself – the users that pump hard earned credit ratings into the sinking black hole of their existence – or even the networks that take those credits, pay them on to ‘King’, and then charge their insolvent users for their unscrupulous indulgences until a whole new generation is enslaved to credit lines tying up generations of addictive genomes long into the 30th century.

    No, I have no problem with all of that.

    What grinds my gears in this instance is the sheer, unmitigated gall of a corporation (knowingly or not), taking an interesting and potentially empowering idea (developing brain potential) and short-circuiting it for monetary gain (still not the point, the crux of the matter, or what they should be hung, drawn and quartered for), and *then* slamming the door shut, locking and barring, and setting alarmingly disguised and mis-leading traps for anyone who might innocently pass by afterwards.

    Consider the candy stripers – if they organised and distributed an app to co-ordinate and encourage investment in cookie distribution schemes, this borders on the financial toes of the King corporation and their hackles rise (I do believe that there are indeed lawyers named Hackles for the very purpose of rising to the bait of this particular class of lawsuit) to the occasion.

    It would be in the public interest, therefore, to put an app together, no matter how primitive, to co-ordinate the efforts of today’s youth in the pursuit of charitable events culminating in the donation of creditable sums in the name of global futures for children everywhere.

    Please feel free to donate names of relevant charities, all reasonable global initiatives considered.

    Raymond D. Lee, M. Sc.

  5. SPT says:

    Announcing: I have trademarked the words: “the”, “is”, “as” and “was” as terms used exclusively in my blog, news comment posts and emails I send. Any one else using those words in those contexts is in violation of my trademark and will owe me royalties.

  6. Hmeyers says:

    I am applying for the trademark “andy”.

    Then I’m a gonna sue them for prominently displaying “andy” in all lower case in their logo.

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