Your Uncle Dave has tried to spread his word, Interwebitubes — where the web gets flushed down former Sen. Steven’s tubes, for some time now with little effect. Guess I’m just not infectious like Paris or Britney or Sarah. So to speak.
The way that certain images, videos or concepts can suddenly spread like wildfire across the web, using email and social websites to propagate, is one of online culture’s most unique phenomena.
Now Spanish researchers claim to have found a way to accurately predict how quickly and widely new “memes”, as they are called, will spread. The ability to forecast this “viral” behaviour would be of great interest to sociologists and marketeers, among others.
The secret, they say, is to recognise the fact that people vary in how “infectious” they are when it comes to sharing content online. While some people pass on things they receive right away, others do so after some delay, or not at all.
The rest of the article explains how this works.


























