
Publishing giant Macmillan said late Saturday that Amazon.com has pulled its e-book titles from being sold for the Kindle in a price war apparently sparked by Apple Inc.’s new iPad.
Macmillan, a unit of Germany’s Verlagsgruppe Georg von Holtzbrinck GmbH, made the announcement in an advertisement on publishing industry Web site PublishersMarketplace.com.
Apple (NASDAQ:AAPL) announced Wednesday that Macmillan was among a group of publishers that would sell their titles on the iBook site set up for the iPad.
Apple is allowing publishers to charge more than the $9.99 that Amazon (NASDAQ:AMZN) has set for titles sold for the Kindle, long a point of dispute with publishers.
Under the Apple arrangement, publishers set their own e-book prices, with Apple taking 30 percent of the revenue. This is expected to raise many e-book titles to $12.99 and $14.99. Instead of black and white, the iPad allows publishers to add multimedia and color to the offerings, as well.
Macmillan said Amazon pulled its titles for sale through all but third parties after CEO John Sargent visited Seattle on Thursday to discuss “new terms of sales for e-books.”